Creator Micro-Lessons Delivered to Your Inbox
Make Better Videos
The goal is to leave you with a tangible action you can take to better your content and grow your career. In about 2 minutes read time.
Micro-Lessons
The dangers of using random and viral hashtags
Every platform has the exact same goal. Show the right thing, to the right person. Every platform measures the goal…
The easiest fill-in-the-blank content formula anyone can do
Every creator in the room was stunned. The only answer ten creators could give after exchanging glances across the boardroom…
The Biggest 12-Year Change to YouTube and The Critical Things You Need to Know
It began at the 3rd annual VidCon It’s 2012, and YouTube just announced that creators who reach a million subscribers…
YouTube’s new audience breakdown shows you exactly how to target growth
You know the saying: knowledge is power. I have a video that has an average percentage viewed of over 86%.…
I’m stuck. The 3-step loop to get your channel unstuck.
I’m stuck. My channel is not growing. Everything I post does the same, or worse. The consequences if things don’t…
This coin has 3 sides. My new rule for actually achieving goals.
I’ll never do that again. After the busiest 3 months working 14 hours a day, when I looked back, I…
How creators ruin audience relationships in the first 10 seconds
I see this all the time (and I’m guilty of it). And it should stop. 🙅 How creators are ruining…
Should I change my thumbnail and title? If so… when?
This is such an important question. Knowing the right moment to make a big change like this feels like an…
Your intro is wrong. And it’s not your fault.
Let me set the scene: It’s pouring rain, and I’m on the side of the road I can barely see…
The hidden growth potential behind YouTube’s small change to Playlist reporting
I've been waiting for this YouTube change for over 10 years. YouTube finally added a very small, but very important…
Oddly, your type of stress is the answer to your struggle (and here’s what to do about it)
I never thought I’d learn such great advice from an event called GymCon - and I never thought it would…
5 things to write down to trick yourself into making better videos
This is based on a similar tactic I learned when I studied storytelling. It's simple, and it works WONDERS for…
There are only 3 types of videos, and here’s how to use them.
What if I told you there are only three types of videos? Would you believe me? Think of any video…