Creator Micro-Lessons Delivered to Your Inbox
Make Better Videos Today
Below are tangible actions you can take to better your content and grow your creator career - in about 2 minutes read time.
Previous Micro-Lessons
9 elements that create unbeatable YouTube titles in 2025 (with examples)
Even the best video can fail without a good title. Mix and match the 9 elements as needed to create…
What Horror VHS covers can teach us about thumbnails
VHS covers mastered the mental steps someone takes before they make a decision - or, in today’s age, before they…
The dangers of using random and viral hashtags
Every platform has the exact same goal. Show the right thing, to the right person.
The easiest fill-in-the-blank content formula anyone can do
Every creator in the room was stunned.
The Biggest 12-Year Change to YouTube and The Critical Things You Need to Know
In that room at the Anaheim Convention Center, I learned that YouTube was about to release thumbnail A/B testing.
YouTube’s new audience breakdown shows you exactly how to target growth
You know the saying: knowledge is power.
I’m stuck. The 3-step loop to get your channel unstuck.
I’m stuck. My channel is not growing. Everything I post does the same, or worse.
This coin has 3 sides. My new rule for actually achieving goals.
After the busiest 3 months working 14 hours a day, when I looked back, I was still at the starting…
How creators ruin audience relationships in the first 10 seconds
I see this all the time (and I’m guilty of it). And it should stop.
Should I change my thumbnail and title? If so… when?
This is such an important question. Knowing the right moment to make a big change like this feels like an…
Your intro is wrong. And it’s not your fault.
I can barely see 100 feet. But the nail sticking out of my tire glints at me as the water…
The hidden growth potential behind YouTube’s small change to Playlist reporting
I've been waiting for this YouTube change for over 10 years.
Oddly, your type of stress is the answer to your struggle (and here’s what to do about it)
I never thought I’d learn such great advice from an event called GymCon - and I never thought it would…
5 things to write down to trick yourself into making better videos
Every so often, when you’re watching videos, make note of these 5 key things about it. That’s it. Once you…
There are only 3 types of videos, and here’s how to use them.
Would you believe me? Think of any video right now. Literally any video. TikTok, YouTube, Instagram reel, any video at…