If you’re not experiencing this now, you likely will soon.
Timi asks:
“How would you deal with having multiple interests / niches? I have a passion for multiple subjects (baking, DIY creative crafts, sustainable slow living, motherhood). I know that all of these are on demand subjects, and I find it difficult to stick to only one.”
I’m going to show you how to tackle this problem while setting up for long-term audience growth.
Here are two audience-first solutions that work.
1) Finding the common thread
Here are different niches and topics that Timi could make content for.
They are all different topics, and each could attract a different audience. Posting all these different topics on one channel will make growing that channel and retaining audiences difficult.
Here’s why.
If audiences subscribe for the baking content, there’s a high chance they will skip the DIY and Mom content since that was not what they originally subscribed for. And the more content a subscriber skips, the less likely the algorithm will show them future content.
We can solve that problem while still allowing all the content to go up on the same channel.
What we can do to solve this problem is look at all the topics and find a common thread that connects them together.
Crafty Moms is a common thread that ties all topics together.
Therefore, Crafty Moms would be a great target audience and would be the channel niche that would allow Timi to post all their interests onto the channel.
This works because crafty moms would likely be interested in all of the topics.
Less skipping videos, more audience retention, more growth.
2) Each niche has its own channel
This can be more work, but is often the easiest path to success.
As a real example, my Dad is interested in both fishing and cooking. Those are two very different topics.
But he really wanted to do both. What we did was put each interest on its own channel, with each channel targeting and growing completely separate audiences.
There was no common thread that connected them in a way that felt right.
The end result?
Both his fishing channel and his cooking channel have grown to over 100k subscribers and continue to grow.
Success!
In short, always listen to the Golden Rule
When it comes to decisions around content and audiences, always keep this golden rule in mind:
One channel, one audience.
That doesn’t mean you can’t be yourself and make content about your interests. It simply means to find the common thread that connects your interests to the right audience.
Until next time.
✌️
